Helping business people rethink where they focus their philanthropy and how they go about it

Many business people feel compelled to give to charity, and for a variety of reasons, but few know how to do it well.  Corporate giving programs tend to focus on generating positive company publicity and boosting company morale.  And that's it.  Little or no attention is directed to how well the money is being invested in terms of creating real social impact. 

True strategic giving, however, targets both a community's needs as well as areas of competitive context, simultaneously, so that both society and the business benefit.

Hearts, Minds and Wallets has been established by Cynthia Indriso to inspire, inform, and enable technical and financial resources to reach the projects that need your help most--and in ways that will create the most value and impact for everyone involved.

Where to focus: social value
How to focus:  context
Increase value
Measure & demonstrate real social impact
Strategic partnering:  be transparent & get the balance right


Read more about some general Principles and Strategies on how to ensure sustainable social impact and economic value simultaneously and the need to measure and document project impact. 

See Key Issues to understand some current priorities for action, dialogue, advocacy, and research in the area of international health and development priorities.  Go to our Resources page for examples of who is doing what in innovative and powerful ways.

Our Services are based on strategic partnering between donors and beneficiaries that emphasises continual reciprocal feedback, good reporting mechanisms, and sustainable and empowering impact at the local level.  For more information, please Contact me.

 (Reference:  The Harvard Business Review, Dec 2002, pp. 56-68.)